Project Memory

Alzheimer's is a disease that affects far too many families worldwide so SanDisk decided to use its memory-saving powers to help those affected by this disease. SanDisk stationed photographers in populous places including parks and festivals to take pictures of people enjoying the day together. They then received tickets from the photographers that led them to SanDisk's promotional webpage where they had the option to download their pictures, view other photos, and possibly purchase a promotional purple flash drive in which all proceeds supported the Alzheimer's Foundation.

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